MESA
2021
design sprint
product design
Combating sexual exploitation
OVERVIEW
Liberta works to break the silence about sexual violence against children and adolescents. We want to make Brazil understand the seriousness, talk about the issue and fight for public prevention and care policies. We work with all forms of communicating the problem: campaigns, seminars, programs, conversation circles, research, professional training and advocacy. We participate in coalitions and mobilize institutions, when necessary, to assist victims.
THE PROBLEM
In Brazil, the sexual exploitation of children and adolescents has alarming numbers. In the same way, society's ignorance is frightening. When we are not faced with ignorance, we face the naturalization of the situation. We are talking about thousands of girls and boys subjected to an unworthy life, which will bring almost insurmountable traumatic consequences.
Given this situation, we understand that the role of the government and civil society goes in two directions: rescuing these girls and boys who are already in this situation and, above all, preventing others from entering.
The study above points to the fact that social awareness is one of the most important strategies for combating sexual exploitation. Only then will we be able to draw everyone's attention and "denaturalize" this perverse and criminal behavior.
THE SOLUTION
The MESA ("A team-based work system designed to solve complex challenges by unleashing human potential to process more and execute faster.") was the fertile soil of the solution. I had the pleasure to see Barbara Soalheiro leading an extraordinary team composed by Luciana Temer, Itala Herta, Cris Bartis, Cris Guterres, Giulia Fagundes, Jules Faria, Jessica Gomes, Erick Mazer, Fernando Binkowski, Gabriel Giacomini, Pedro Garcia de Moura, Chebel, Rodrigo Guima, Tamy Niski, Thaís Mancini, Sophie Wajngarten, Cristina Cordeiro e Guilherme Cordeiro. Together, we draw a solution to stop the silence around the sexual exploitation of children and adolescents in Brazil.
THE IMPACT
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